{"id":11673,"date":"2020-06-17T19:50:00","date_gmt":"2020-06-17T17:50:00","guid":{"rendered":"https:\/\/www.sgnafo-praxis.ch\/quest-ce-que-la-matrice-tows\/"},"modified":"2024-07-25T18:11:32","modified_gmt":"2024-07-25T16:11:32","slug":"quest-ce-que-la-matrice-tows","status":"publish","type":"post","link":"https:\/\/www.sgnafo-praxis.ch\/fr\/quest-ce-que-la-matrice-tows\/","title":{"rendered":"Qu\u2019est-ce que la matrice TOWS&nbsp;?"},"content":{"rendered":"<p>La matrice TOWS est l\u2019\u00e9tape suivante et logique apr\u00e8s une analyse SWOT r\u00e9ussie.<br>\nL\u2019id\u00e9e est de combiner les forces, les faiblesses, les oppor\u00adtu\u00adnit\u00e9s et les menaces identi\u00adfi\u00e9es et r\u00e9sum\u00e9es.<br>\nL\u2019accent est mis en premier lieu sur les deux combi\u00adnaisons suivantes : SO (forces et oppor\u00adtu\u00adnit\u00e9s) et WT (faiblesses et menaces)&nbsp;:&nbsp;<\/p>\n<p>SO : en connais\u00adsance de mes points forts, que dois-je faire pour saisir les opportunit\u00e9s&nbsp;?<\/p>\n<p>WT : connaissant mes faiblesses, que dois-je faire pour emp\u00eacher les dangers de produire leurs effets&nbsp;?<\/p>\n<p>En deuxi\u00e8me priorit\u00e9, des strat\u00e9gies WO et ST peuvent \u00e9galement \u00eatre d\u00e9riv\u00e9es.<br>\nDans la pratique, cela est rarement fait.<br>\nL\u2019exp\u00e9\u00adrience montre que cette \u00e9tape g\u00e9n\u00e8re suffi\u00adsamment de mesures strat\u00e9\u00adgiques qui sont ensuite prioris\u00e9es, budg\u00e9t\u00e9es et plani\u00adfi\u00e9es pour la mise en \u0153uvre<br>La \u201cmatrice TOWS\u201d aide \u00e0 d\u00e9duire et \u00e0 fixer des options d\u2019action \u201clogiques\u201d \u00e0 partir des forces, faiblesses, oppor\u00adtu\u00adnit\u00e9s et menaces identifi\u00e9es.&nbsp;<\/p>\n<p>Pour en savoir plus, consultez le document suivant&nbsp;:<\/p>\n<h2 class=\"post-title single-post-title entry-title\"><a href=\"https:\/\/www.sgnafo-praxis.ch\/fr\/n-05-succession-des-pme-strategie-dentreprise\/\"><g id=\"gid_0\">Document n\u00b0 5 : Succession des PME \u2014 L\u2019h\u00e9ritage est-il l\u2019avenir&nbsp;?<br>\n(strat\u00e9gie d\u2019entreprise)<\/g> <\/a><\/h2>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La matrice TOWS est l\u2019\u00e9tape suivante et logique apr\u00e8s une analyse SWOT r\u00e9ussie. L\u2019id\u00e9e est de combiner les forces, les faiblesses, les oppor\u00adtu\u00adnit\u00e9s et les menaces identi\u00adfi\u00e9es et r\u00e9sum\u00e9es. L\u2019accent est mis en premier lieu sur les deux combi\u00adnaisons suivantes : SO (forces et oppor\u00adtu\u00adnit\u00e9s) et WT (faiblesses et menaces)&nbsp;:&nbsp; SO : en connais\u00adsance&nbsp;de&nbsp;[\u2026]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[292],"tags":[299,298,296,71],"class_list":["post-11673","post","type-post","status-publish","format-standard","hentry","category-questions-et-reponses-faq","tag-capacite-de-suivi","tag-dignite-de-la-succession","tag-stabilite-et-forme-physique-strategie-dentreprise","tag-strategie"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Qu&#039;est-ce que la matrice TOWS ? - St. Galler Nachfolge Praxis<\/title>\n<meta name=\"description\" content=\"La matrice TOWS est l&#039;\u00e9tape suivante, logique, apr\u00e8s une analyse SWOT r\u00e9ussie. 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