{"id":11679,"date":"2020-06-17T19:40:00","date_gmt":"2020-06-17T17:40:00","guid":{"rendered":"https:\/\/www.sgnafo-praxis.ch\/quest-ce-que-lanalyse-swot\/"},"modified":"2024-07-25T18:11:32","modified_gmt":"2024-07-25T16:11:32","slug":"quest-ce-que-lanalyse-swot","status":"publish","type":"post","link":"https:\/\/www.sgnafo-praxis.ch\/fr\/quest-ce-que-lanalyse-swot\/","title":{"rendered":"Qu\u2019est-ce que l\u2019analyse SWOT&nbsp;?"},"content":{"rendered":"<p>L\u2019&nbsp;\u201danalyse SWOT\u201d vous aide \u00e0 r\u00e9sumer les forces, les faiblesses, les oppor\u00adtu\u00adnit\u00e9s et les menaces et \u00e0 garder une vue d\u2019ensemble.<br>\nC\u2019est le point de d\u00e9part le plus important pour le d\u00e9velo\u00adp\u00adpement de la strat\u00e9gie<strong>.<\/strong><strong> <br> Lors de l\u2019examen de l\u2019entre\u00adprise, il faut d\u2019abord identifier les forces et les faiblesses que l\u2019entre\u00adprise a d\u00e9velo\u00adpp\u00e9es au cours des derni\u00e8res ann\u00e9es.<br>\nCes forces et faiblesses carac\u00adt\u00e9\u00adrisent votre entreprise.<br>\nIl s\u2019agit d\u2019une vue de l\u2019int\u00e9\u00adrieur (vue interne de l\u2019entre\u00adprise, vue des ressources).<br>\nPour identifier les forces et les faiblesses, utilisez par exemple la cha\u00eene de cr\u00e9ation de valeur ou l\u2019analyse de la concur\u00adrence.<\/strong>    <\/p>\n<p>En regardant le march\u00e9, il faut \u00e9galement identifier les oppor\u00adtu\u00adnit\u00e9s et les menaces dans l\u2019envi\u00adron\u00adnement de l\u2019entre\u00adprise (vision externe de l\u2019entre\u00adprise, vision du march\u00e9).<br>\nEn effet, ce n\u2019est qu\u2019en identi\u00adfiant les domaines d\u2019activit\u00e9 rentables et en explo\u00aditant les forces de l\u2019entre\u00adprise qui y sont \u00e9troi\u00adtement li\u00e9es que l\u2019on parvient \u00e0 suivre le rythme de la concur\u00adrence ou \u00e0 garder une longueur d\u2019avance sur ses concurrents : L\u2019entre\u00adprise se positionne.<br>\nLes oppor\u00adtu\u00adnit\u00e9s et les menaces sont des facteurs de l\u2019envi\u00adron\u00adnement de l\u2019entre\u00adprise que l\u2019entre\u00adpreneur ne peut pas influencer direc\u00adtement lui-m\u00eame, mais qu\u2019il doit observer et dont il doit tirer des conclu\u00adsions pour son entreprise.&nbsp;<\/p>\n<p>Pour en savoir plus, consultez le document suivant&nbsp;:<\/p>\n<h2 class=\"post-title single-post-title entry-title\"><a href=\"https:\/\/www.sgnafo-praxis.ch\/fr\/n-05-succession-des-pme-strategie-dentreprise\/\"><g id=\"gid_0\">Fascicule n\u00b0 5 : Succession des PME \u2014 L\u2019h\u00e9ritage est-il l\u2019avenir ?<\/g> <\/a><\/h2>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019&nbsp;\u201danalyse SWOT\u201d vous aide \u00e0 r\u00e9sumer les forces, les faiblesses, les oppor\u00adtu\u00adnit\u00e9s et les menaces et \u00e0 garder une vue d\u2019ensemble. C\u2019est le point de d\u00e9part le plus important pour le d\u00e9velo\u00adp\u00adpement de la strat\u00e9gie. Lors de l\u2019examen de l\u2019entre\u00adprise, il faut d\u2019abord identifier les forces et les faiblesses que l\u2019entre\u00adprise a d\u00e9velo\u00adpp\u00e9es au&nbsp;cours&nbsp;[\u2026]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[292],"tags":[299,298,296,71],"class_list":["post-11679","post","type-post","status-publish","format-standard","hentry","category-questions-et-reponses-faq","tag-capacite-de-suivi","tag-dignite-de-la-succession","tag-stabilite-et-forme-physique-strategie-dentreprise","tag-strategie"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Qu&#039;est-ce que l&#039;analyse SWOT ? - St. Galler Nachfolge Praxis<\/title>\n<meta name=\"description\" content=\"L&#039;&quot;analyse SWOT&quot; vous aide \u00e0 r\u00e9sumer les forces, les faiblesses, les opportunit\u00e9s et les menaces et \u00e0 garder une vue d&#039;ensemble.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sgnafo-praxis.ch\/fr\/quest-ce-que-lanalyse-swot\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qu&#039;est-ce que l&#039;analyse SWOT ? 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