{"id":12054,"date":"2020-06-17T19:25:00","date_gmt":"2020-06-17T17:25:00","guid":{"rendered":"https:\/\/www.sgnafo-praxis.ch\/quest-ce-quune-analyse-de-la-concurrence\/"},"modified":"2024-07-25T18:11:26","modified_gmt":"2024-07-25T16:11:26","slug":"quest-ce-quune-analyse-de-la-concurrence","status":"publish","type":"post","link":"https:\/\/www.sgnafo-praxis.ch\/fr\/quest-ce-quune-analyse-de-la-concurrence\/","title":{"rendered":"Qu\u2019est-ce qu\u2019une analyse de la concurrence&nbsp;?"},"content":{"rendered":"<p>L\u2019analyse de la concur\u00adrence est une bonne \u00e9tape inter\u00adm\u00e9\u00addiaire \u00e0 partir de laquelle vous pouvez r\u00e9fl\u00e9chir \u00e0 vos forces et \u00e0 vos faiblesses.<\/p>\n<p>L\u2019exp\u00e9\u00adrience montre qu\u2019il ne faut pas sous-estimer ses propres \u201ctaches aveugles\u201d concernant ses forces et ses faiblesses.<br>\nL\u2019entre\u00adprise est-elle vraiment aussi bonne ou meilleure que la concurrence&nbsp;?<br>\nIl ne s\u2019agit pas seulement d\u2019examiner la concur\u00adrence directe, mais aussi de r\u00e9fl\u00e9chir \u00e0 d\u2019\u00e9ven\u00adtuels produits de substi\u00adtution (produits de rempla\u00adcement) ou \u00e0 de nouveaux concurrents potentiels.<br>\nL\u2019histoire nous a d\u00e9j\u00e0 fourni la r\u00e9ponse \u2014 du point de vue actuel : un fabricant de machines \u00e0 \u00e9crire doit-il se comparer uniquement \u00e0 ses pairs ou prendre en compte l\u2019ordi\u00adnateur personnel de l\u2019\u00e9poque comme produit de substi\u00adtution potentiel dans son analyse&nbsp;?&nbsp;<\/p>\n<p>Les questions direc\u00adtrices concernant les concurrents pourraient \u00eatre les suivantes&nbsp;:<\/p>\n<ul>\n<li>Quel est leur principal atout&nbsp;?<\/li>\n<li>Quelle est leur principale faiblesse&nbsp;?<\/li>\n<li>Qu\u2019est-ce que leur Position Strat\u00e9\u00adgique de Succ\u00e8s (SEP)<a href=\"#_ftn1\" name=\"_ftnref1\">[1]<\/a>?<\/li>\n<li>Quelle est leur politique de&nbsp;prix&nbsp;?<\/li>\n<li>Quels sont leurs services&nbsp;?<\/li>\n<li>Quel est leur chiffre d\u2019affaires \/ part de march\u00e9&nbsp;?<\/li>\n<\/ul>\n<p>Quelles sont leurs sp\u00e9ci\u00adfi\u00adcit\u00e9s organi\u00adsa\u00adti\u00adon\u00adnelles ou leurs sp\u00e9cialit\u00e9s&nbsp;?<\/p>\n<p>[<a href=\"#_ftnref1\" name=\"_ftn1\">1]<\/a> Selon P\u00fcmpin, les Positions Strat\u00e9\u00adgiques de Succ\u00e8s (PSR) sont des capacit\u00e9s sp\u00e9ci\u00adfiques d\u2019une entre\u00adprise qui lui permettent d\u2019obtenir des r\u00e9sultats sup\u00e9rieurs \u00e0 la moyenne par rapport \u00e0 ses concurrents sur le long&nbsp;terme.<\/p>\n<p>Pour en savoir plus, consultez le document suivant&nbsp;:<\/p>\n<h2 class=\"post-title single-post-title entry-title\"><a href=\"https:\/\/www.sgnafo-praxis.ch\/fr\/n-05-succession-des-pme-strategie-dentreprise\/\"><g id=\"gid_0\">Document n\u00b0 5 : Succession des PME \u2014 L\u2019h\u00e9ritage est-il l\u2019avenir&nbsp;?<br>\n(strat\u00e9gie d\u2019entreprise)<\/g> <\/a><\/h2>\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019analyse de la concur\u00adrence est une bonne \u00e9tape inter\u00adm\u00e9\u00addiaire \u00e0 partir de laquelle vous pouvez r\u00e9fl\u00e9chir \u00e0 vos forces et \u00e0 vos faiblesses. L\u2019exp\u00e9\u00adrience montre qu\u2019il ne faut pas sous-estimer ses propres \u201ctaches aveugles\u201d concernant ses forces et ses faiblesses. L\u2019entre\u00adprise est-elle vraiment aussi bonne ou meilleure que la concur\u00adrence&nbsp;? Il ne s\u2019agit pas seulement&nbsp;[\u2026]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[292],"tags":[299,298,296,71],"class_list":["post-12054","post","type-post","status-publish","format-standard","hentry","category-questions-et-reponses-faq","tag-capacite-de-suivi","tag-dignite-de-la-succession","tag-stabilite-et-forme-physique-strategie-dentreprise","tag-strategie"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Qu&#039;est-ce qu&#039;une analyse de la concurrence ? - St. Galler Nachfolge Praxis<\/title>\n<meta name=\"description\" content=\"Sur la base de l&#039;analyse de la concurrence, une r\u00e9flexion est men\u00e9e sur les forces et les faiblesses (\u00e9galement : produits de substitution, nouveaux concurrents potentiels).\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sgnafo-praxis.ch\/fr\/quest-ce-quune-analyse-de-la-concurrence\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qu&#039;est-ce qu&#039;une analyse de la concurrence ? 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